Shooting an ad for Kerala Carpets
The purpose of this photograph will probably not be immediately obvious, but it is actually an advertising shot for the carpet maker, showing the carpet as part of a lifestyle.
The setting was in front of the french doors in the great room of our former home. The furniture and accessories, however, were not ours -- everything was borrowed from furniture stores and other sources by the art director in charge of the project and brought into our house. I could have created this set in my studio, but it was easier and much cheaper to do it this way. It would have required a great deal of carpentry, painting, etc., and even with all that it would have been difficult to duplicate the lovely outdoor background and lighting in a studio.
To balance the light streaming in from outdoors, I used two studio electronic flash units, being very careful to place them to minimize the reflections in the window glass. Actually, they are there, if you know where to look, but very diffused and minimal.
On a sturdy tripod was the trusty Mamiya RB67 medium format camera I used for most studio work. The lens was the Mamiya-Sekor 127mm f4.5. The film, as usual, was Fujichrome 100 in 120 size.
Setting up for the session, making the photos, then clearing everything out and putting our home back in order took most of a day -- just another day in the life of a working photographer.
Photograph and text copyright 2022 David B.Jenkins.
I post Monday, Wednesday, and Friday unless life gets in the way.
Soli Gloria Deo -- For the glory of God alone
My book, Backroads and Byways of Georgia, is now out of print, although copies are apparently still available from Amazon, and possibly other sources. The second edition is now in the editing stage and is scheduled to be released in December.
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